Accurate shale production forecasting is imperative but elusive…so, how do you demystify the black box? Jon Ludwig joins the podcast to discuss how his startup, Novi Labs has cracked the code on it. Jon is a serial entrepreneur and after spending time in Both T-Lo and the Doctor’s back yards, life lead him to Austin and creating Novi. Using machine learning to generate shale forecasts sounds cool, but how do you sell it to always skeptical reservoir engineers? Jon also discusses his approach to taking on venture capital: getting cash is cool, but expertise is paramount. Jon is a podcast pro and knocks this one out of the park.